About
Liz Basson

Architecting luxury editorial web experiences.

My
Story

After over a decade in web design and development, I’ve honed my craft to create digital experiences that blend technical precision with cinematic storytelling. My work combines minimalist aesthetics, luxury polish, and systems that perform reliably.

Currently at Takt, I collaborate on projects that push the boundaries of digital development, delivering experiences that are as functional as they are visually compelling.

I’m passionate about crafting projects that feel thoughtful, elegant, and intentional.
Designs that don’t just look beautiful, but work beautifully.

Vision

I aim to elevate digital experiences into timeless, editorial-style showcases. I strive to blend cinematic motion, minimalist design systems, and strategic storytelling to create websites that feel as intentional, polished, and enduring as the work they represent.

Mission

My goal is to create digital experiences with clarity, polish, and impact. I focus on building reusable design frameworks and thoughtful systems that make projects feel intentional and scalable. By combining structured design logic with elegant, cinematic patterns, I aim to transform ideas into digital experiences that perform beautifully and stand the test of time.

Storytelling

Editorial narratives that engage, inform, and inspire action.

Scalability

Reusable components and architectures designed for long-term maintainability.

Conversion

SEO‑driven, conversion‑optimized branding that drives measurable growth.

Clarity

Every system ruthlessly optimized for consistency and maintainability.

Polish

Luxury editorial motion, restrained typography, cinematic presentation.

Experience

A decade of delivering web experiences.

Elegant workspace with laptop and design sketches

Professional
Skills

FRONTEND

HTMLCSS / SCSSJavaScriptTypeScriptReactNext.jsTailwind CSSFigmaUI/UX DesignAlpine.jsChart.jsAccessibility (WCAG)Performance OptimizationGSAPFramer Motion

CMS & BACKEND ARCHITECTURE

PHPLaravelLivewireBladeMySQLCustom Theme DevelopmentGutenberg Block DevelopmentACFWooCommerceElementorStatamicDrupalHeadless WordPressShopifySanity

DEVOPS & DEPLOYMENT

Git / GitHubComposerCI/CDVercelKinstaWP EngineLaravel ForgeCloudflareDNSDocker

ANALYTICS & OPTIMIZATION

Technical SEO / CRO / GEOGoogle AnalyticsLighthouseA/B TestingGoogle Optimize

LEGACY LANGUAGES

ASP.NETBootstrap JSMVC.NETPythonC#

LEGACY Tools & Stacks

DreamweaverDIVIWixSquarespaceMonday

Kind
Words

You were such a great addition to the team. You're a talented developer.

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AboutLiz Basson

MyStory