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WEB DEVELOPER
LIZ BASSON
FRONT-END SPECIALIST | ADVOCATE FOR IMPACTFUL UX & DESIGN
Professional
Summary
I’m a highly motivated web developer with over a decade of experience building thoughtful, high-performing, and accessible websites. I care deeply about creating experiences that are fast, easy to use, and genuinely helpful. Improving SEO, site speed, and user engagement along the way. I value strong, collaborative relationships and enjoy translating business goals into clear, measurable results. I’m currently expanding my front-end skill set, driven by curiosity and a love of continuous learning.
Professional
Experience
FREELANCE WEB DEVELOPER / UPSKILLING
Freelance / Self-Employed
Upskilling in React.js and modern front-end frameworks while providing freelance web development services focused on WordPress and front-end optimization for small business clients.
Key Achievements
- Providing freelance development support for small business websites and ongoing site maintenance projects.
- Actively engaging in professional communities, online workshops, and code challenges to refine front-end and accessibility skills.
Technologies Used
Key Projects
- • Confidential - Contact to Request
LEAD WEB DEVELOPER
Boleyn Media Group
Delivered 25+ high-performance, SEO-optimized WordPress websites, collaborating with designers and project managers, reducing issues by 60%, and contributing to high-traffic tourism sites for Vancouver Island.
Key Achievements
- Delivered 25+ WordPress websites with custom features, improving client engagement
- Improved SEO rankings by up to 40% through targeted keyword optimization, schema markup, and performance tuning
- Collaborated closely with project managers and designers to ensure alignment of design, UX, and development
Technologies Used
Key Projects
- • Confidential - Contact to Request
SENIOR WEB DESIGNER & FRONT END DEVELOPER
Partner
Led the redesign and development of 30+ websites and apps across industries, streamlining front-end workflows to reduce development time by 20%, and managing projects with budgets up to $50K.
Key Achievements
- Led redesigns and website development for 30+ websites and apps across industries
- Streamlined front-end workflows, reducing dev time by 20%
- Managed projects with budgets up to $50K, consistently delivering on time and within budget
Technologies Used
Key Projects
- • Distell
- • Sanlam
- • Okasie
- • Pfizer
JUNIOR WEB DEVELOPER
Pixel Perfect
Built PHP websites, email templates, and visuals for digital campaigns
Key Achievements
- Developed PHP-based websites and email templates and visual assets for digital campaigns
Technologies Used
Key Projects
- • Email Templates
- • Visual Assets
Professional
Education
BACHELOR OF ARTS IN HUMANITIES (SOCIO-INFORMATICS)
Stellenbosch University, Stellenbosch, SA
2010 - 2013
- Socio-Informatics
- Python
- SQL
- C#
- HTML/CSS
Professional
Skills
FRONTEND DEVELOPMENT
BACKEND DEVELOPMENT
CLOUD & DEVOPS
TOOLS & METHODOLOGIES
Professional
Certifications
GRAPHIC DESIGN
GetSmarter
2014 – Adobe Photoshop
WEB DESIGN
GetSmarter
2014 – HTML5 & CSS
LET'S WORK
TOGETHER
Ready to bring your next project to life? I’d love to chat about how my experience and skills can help make it a success. Let’s connect!